Hebden locals Geoff Kerouac and Rob Costello started Friendly in 2008, after working together at the renowned Suma Foods co-operative. Today, they take a very hands-on approach to running their business, which now employs around 22 local people in a variety of roles, including manufacturing all of the company’s products at their idyllic rural base above Mytholmroyd.
Putting ethics before profits underpins everything here. That’s why Friendly’s products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, preservatives or sulfates. They’re all of these things! Products are packaged using recycled and recyclable materials, while a company-wide ‘profit share’ scheme helps keep workers happy and wages fair. Every aspect of the manufacturing process is squeaky clean too, from the meticulous sourcing of natural ingredients right through to low-energy production methods