“There’s even a free bike wash round the back. Yes, that’s right, something for nothing right here in Yorkshire.”

What the folk at this award-winning shop don’t know about cycling isn’t worth knowing. No need to be shy: this is a famously friendly set-up that welcomes everyone from kids and commuters to roadies, mountain bikers and round-the-world tourers.

You’ll find plenty of new bikes, accessories and clothing to drool over, plus a well-equipped workshop to keep you spinning. John and his team are riders themselves, so they’ll help with advice about local routes and can kit you out with maps and snacks if you need them.